Brand promotion
Adhesive tapes are widely used by many businesses. They are used to seal packages and documents for shipping. If a package presents a company’s logo and information to the world, it also underlines that company’s professionalism. Building a relationship with the customer starts when opening the package. Packaging can become so unique that it sets a company apart from others in its industry. Consumer confidence in a company that takes care of its image is undoubtedly increased. Moreover, it is more easily remembered. One of the basic activities of a company’s marketing strategy is the dissemination of its logo on all kinds of promotional materials. Such forms of promotion include printed packing tapes, which, when used to seal packages, advertise the company’s activities. Extensive marketing activities build a positive image of the company, which certainly translates into its profits. The company’s position advantage over the competition becomes established and its brand recognition increases.
Security and easy identification of the package
The primary function of packing tapes is to protect the boxes sealed with them. This prevents the package from being damaged or unintentionally opened, and also protects it from external factors – moisture, temperature changes and dust. A properly secured package is sure to reach its recipient intact. It is worth bearing in mind that a package sealed with printed tape is not difficult to identify. This then greatly facilitates the work of those who prepare packages in warehouses and of those responsible for their safe delivery. The chances of losing a branded package are slim. The printing on packing tapes is visible from a distance and catches the eye with a simple message. The number of places a package will find itself on its journey and the number of people who will interact with it ensure that the brand is remembered.
First impressions count
The consumer who orders products on the Internet is often the first to come into contact with specific brands. Packing tape with the company logo ensures that the customer immediately knows where the package came from. That customer will then remember the logo of the company using such packing tape. At the same time, it demonstrates the seller’s professional approach to the consumer. A package with a brand logo and personalised slogan is aesthetically pleasing and, thanks to the visual effect achieved, increases customer confidence in the company. The use of printed tape when shipping products creates a good first impression. In addition, the company gains a reputation for caring for customer comfort and convenience.
Tailor-made tapes
Printed tapes are great for securing packages, tailored do Customers’ needs, while also serving as a discreet promotional tool. When a brand is just building its market recognition, using printed tapes is a practical marketing measure. In the age of online shopping and rapid growth of the e-commerce industry, consumers often order products from several brands at the same time. It is crucial that the package stand out from the rest. A striking packing tape will stay in the recipient’s memory for longer. Printed tapes also allow you to present useful information about your company. In addition to the logo and address, they can have a slogan directed to the customer. When choosing the type of printing on the tape, it is worth taking into account all the benefits that can be achieved through such action. In addition, it is a good idea to use such tape in other places where it works well.
Printed packing tapes – where can I buy them?
There is no shortage of companies selling customised printed tape, but it is best to order these products from experienced suppliers. When looking for a suitable retailer, you can check the offers on the Internet or find a company locally. Due to the fact that, apart from the print, the choice of other specifications of the tape is crucial, it is worth considering not only price, but also the size of the roll and the type of adhesive used. As an experienced manufacturer of printed tapes, TCM Service not only has the knowledge and experience, but also the appropriate technological background. As a result, it offers the highest quality printed tapes to promote companies. Prints on products are made using the flexographic method, which guarantees perfect reproduction of details and precision printing. In addition, this type of printing is distinguished by its high resistance to abrasion. In order to meet our customers’ expectations, TCM Service offers its range at very favourable prices, with printed tapes available in quantities as small as one box.